Social Advertising For Higher Education

I had the pleasure of working closely with Jay for just over a year. In that time, Jay demonstrated his digital marketing prowess in the nonprofit realm by actively leveraging multiple resources and platforms to benefit the organization. He played a key role in the development and implementation of our marketing strategy and always looked for innovative methods to meet organizational goals.

I worked with Jay for multiple years on a higher education client and have nothing but good things to say. He's diligent, marketing-minded, and truly cares about the work he does. Our work together involved building an omni-channel marketing plan to raise enrollment and Jay lead the project. His efforts lead to significant increases in applications and the most single-day web traffic the client's site had ever seen during one of our campaigns. I would highly recommend Jay to any company looking to add value to their marketing team, especially in the higher education space.

As a member of one of the largest higher education summer session groups in North America, I sought Jay's expertise in presenting on a webinar focused on paid strategy from a university perspective. An increasingly important part of higher education's business strategy, summer sessions such as mine are responsible for millions in net revenue which go to pay for essential services and infrastructure. Understanding this point of view, Jay tailored the webinar to clearly communicate what works and what doesn't work along with why so many marketing and ad campaigns fail in the digital space. This was by far one of the most thorough and impactful webinars we've had in my 3 years leading marketing efforts with this organization.

Jay has demonstrated true leadership and initiative by constantly seeking out new opportunities to generate leads and promote Summit and it's mission. I am continually impressed with his intrinsic knowledge of digital marketing and his willingness to try new and dynamic ways of engaging his target audiences. His ideas are fresh and his project management skills ensure that the job gets done and has measurable results. He also has demonstrated that he knows how to learn from mistakes and turn them around into new growth opportunities.

I had the pleasure of working with Jay at Code42 where, from day one, he brought strategy, insights, and execution excellence to our paid media efforts. He is passionate about what he does and always open to trying new things. I appreciated his clear-eyed assessments of what's working and what's not and his focus on continuously adjusting the dials at our disposal to to get better and better results. I hope I have the opportunity to work with him again!

Jay helped us launch marketing across many online platforms and propelled our business to the next level. He implemented new apps for our team to chat, customers to chat and even set appointments seamlessly! I would highly recommend his services to anyone looking for results! He is very personable and knows how to find the right solution for your needs no matter how small or big your company is!