Got Less Than 10K/Month
for LinkedIn Ads?
Before you spend it, find out if LinkedIn actually makes sense for your business. It starts with a few simple questions.
Jay
LinkedIn Ads since 2018
Jay
LinkedIn Ads since 2018
Jay
LinkedIn Ads since 2018
Got Less Than 10K/Month
for LinkedIn Ads?
Before you spend it, find out if LinkedIn actually makes sense for your business. It starts with a few simple questions.
Reviewed personally by Jay — running LinkedIn Ads since 2018.
Worked on / consulted for
Perplexity AI: Harvard University Howard University Instantly.ai Listen Labs
Before You Give LinkedIn Your Credit Card...
“We're B2B. We should be advertising on LinkedIn.”
Maybe. Maybe not.
01 Your audience could be too small.
02 Your offer could be wrong.
03 Your budget might not be enough.
04 Your customer value might not support LinkedIn's costs.
05 Or LinkedIn could be exactly where you should be putting your money.
06 You get your answer within 72 hours.
The problem is most businesses don't know which one they are until AFTER they've spent thousands.
I'd rather figure that out first.
✓ What You'll Find Out
Ten answers, before a dollar moves.
Whether your buyers are even reachable
Whether there are enough of the right people to sustain a campaign.
How big your addressable audience is
Whether there are enough of the right people to sustain a campaign.
Whether your offer fits the platform
Some offers convert on LinkedIn. Some never will.
What you'd realistically need to budget
A number based on your audience and goals, not a guess.
What a lead might actually cost you
So the pipeline math is done before the spending starts.
Whether your customer value supports the cost
LinkedIn is expensive. Your economics have to carry it.
Which campaign approach fits your goal
Demand capture, demand generation, or neither.
What has to be fixed first
If something is broken upstream, spending won't fix it.
Where your money might work better
If another channel is the smarter buy, you'll hear it.
A straight Go / Not Yet / Don't Do It call
An experienced opinion, not a maybe.
Why Not Just Run Some Ads
And See What Happens?
You can. That's what most businesses do. Here's how it usually goes.
Spent
$1,500
Spent
$3,000
Spent
$5,000
And you're still asking, “Are LinkedIn Ads actually worth it for us?”
That's an expensive way to answer a question you could answer first.
✓ LinkedIn Ads Aren't For Everyone.
There are three answers I can give you.
GO
I'd spend the money.
Your audience, offer, economics and budget give LinkedIn a legitimate shot.
NOT YET
There's an opportunity but I wouldn't start spending yet.
Maybe the offer needs work. Maybe the budget isn't there. Maybe something else needs to happen first.
DON'T DO IT
I wouldn't spend the money on LinkedIn.
Maybe the audience is too small. Maybe the economics don't make sense. Maybe your money is better spent somewhere else.
Sometimes “Don't do it” is the most valuable answer I can give you.
Who's Actually Giving Me This Advice?
Hey, I'm Jay. The
“LinkedIn Mechanic”
I've been running LinkedIn Ads since 2018.
I've spent the years since then inside LinkedIn Ads accounts building them, fixing them, and telling people the truth about what their budget can and can't do on this platform.
I've worked on or consulted for teams at Perplexity AI, Harvard University, Howard University, Instantly.ai and Listen Labs. Big budgets and small ones. Campaigns that worked, and campaigns that never should have been turned on.
That's why I do this assessment. Most of what goes wrong on LinkedIn goes wrong before the first ad ever runs.
Worked on / consulted for
Perplexity AI
Harvard University
Howard University
Instantly.ai
Listen Labs
Would someone who's been doing this since
2018 spend YOUR money on LinkedIn Ads?
I'll tell you.
— Who's actually giving me this advice?
Who's Actually Giving Me This Advice?
Hey, I'm Jay. The
“LinkedIn Mechanic”
I've been running LinkedIn Ads since 2018.
I've spent the years since then inside LinkedIn Ads accounts — building them, fixing them, and telling people the truth about what their budget can and can't do on this platform.
I've worked on or consulted for teams at Perplexity AI, Harvard University, Howard University, Instantly.ai and Listen Labs. Big budgets and small ones. Campaigns that worked, and campaigns that never should have been turned on.
Worked on / consulted for
Perplexity AI
Harvard University
Howard University
Instantly.ai
Listen Labs
Would someone who's been doing this since
2018 spend YOUR money on LinkedIn Ads?
That's why I do this assessment. Most of what goes wrong on LinkedIn goes wrong before the first ad ever runs.
I'll tell you.
— So here's the deal
Tell Me About Your Business.
I'll Tell You If I'd Spend Your
Money On LinkedIn Ads.
You fill out a short questionnaire about your business, your audience, your offer, your goals and your budget. It takes a few minutes.
I personally review it. Not a template, not a bot me, looking at your specific situation the same way I'd look at a client account.
Then you get a straight recommendation: GO, NOT YET, or DON'T DO IT with the reasoning behind it.
Your LinkedIn Ads Go / No-Go
$117 ONE - TIME
No retainer.
No long-term contract.
No requirement to hire me afterward.
Just an experienced opinion BEFORE you start spending thousands.
One payment. No subscription. You'll get the questionnaire right after checkout.
— So here's the deal
Tell Me About Your Business.
I'll Tell You If I'd Spend Your
Money On LinkedIn Ads.
You fill out a short questionnaire about your business, your audience, your offer, your goals and your budget. It takes a few minutes.
I personally review it. Not a template, not a bot me, looking at your specific situation the same way I'd look at a client account.
Then you get a straight recommendation: GO, NOT YET, or DON'T DO IT with the reasoning behind it.
Your LinkedIn Ads Go / No-Go
$117 ONE - TIME
No retainer.
No long-term contract.
No requirement to hire me afterward.
Just an experienced opinion BEFORE you start spending thousands.
One payment. No subscription. You'll get the questionnaire right after checkout.
What Happens After I Pay?
01
You Tell Me About Your Business
A short questionnaire covering your
audience, your offer, your goals and your budget.
02
I Do The Homework
I look at your audience size, your
economics and your offer against what
LinkedIn actually costs.
03
You Get Your Answer
One clear recommendation, with the
reasoning behind it.
GO
NOT YET
DON'T DO IT
What Happens After I Pay?
01
You Tell Me About Your Business
A short questionnaire covering your
audience, your offer, your goals and your budget.
02
I Do The Homework
I look at your audience size, your
economics and your offer against what
LinkedIn actually costs.
03
You Get Your Answer
One clear recommendation, with the
reasoning behind it.
GO
NOT YET
DON'T DO IT
What Happens If I Get A GO?
Then you have a plan you can use however you want. You can:
You will have the confidence to start testing
You will have a runway and clear path on where to start
Work with me if you want help setting it up
— Vouched for by
Expert B2B Marketers Who Know My Work
Jay and I have masterminded around LinkedIn Ads for years now, and he's amazing. I always learn from him. I love his experience.
I had the opportunity to work closely with Jay while we were building out the LinkedIn advertising arm at an early-stage start-up, and he quickly became one of my most trusted thought partners. Jay brings an incredibly deep understanding of LinkedIn... not just how to run campaigns, but how to think strategically about audiences, creative, funnel structure, budgets, and how it all connects back to pipeline. He was someone I could consistently turn to when thinking through my accounts, whether we were troubleshooting performance, pressure-testing a new strategy, or looking for ways to make a program stronger. He has a rare ability to take a complicated problem and turn it into a clear, actionable plan. It’s hard to find people who understand LinkedIn advertising as deeply as Jay does while also being collaborative, thoughtful, and genuinely invested in helping the people around him succeed. Any team or client would be lucky to have him in their corner.
Working with Jay has been one of the most rewarding partnerships I’ve had at LinkedIn. He approaches LinkedIn marketing with a level of creativity and precision that consistently sets him apart. Jay doesn't just run ads he rethinks strategy from the ground up, often pushing us to reimagine what’s possible on the platform. His ability to drive measurable results month after month made a real impact on his organization, and he was an absolute pro to collaborate with.
Jay is one of the most knowledgeable people about LinkedIn advertising on the planet. I love working with him because of his attention to detail and focus on results. He’s been a critical partner for me and my business.
Jay has been a pleasure to work with. He communicates easily and promptly and makes himself available when he's needed. He's strategic in his approach marketing and to LinkedIn ads, and knows the platform inside and out. He's very easy to work, highly recommend!
I have had the pleasure of working with Jay while in two different roles. Jay is an exceptional partner and someone that brings joy to everyone around him. His team spirit meshes perfectly in a world of paid social, where the clock never stops. From Facebook to Instagram to LinkedIn, Jay is able to adapt his skillset to platform changes and ensure optimal performance is hit. He is eager to learn, to teach, to be the best he can be. I've greatly enjoyed my time in our partnerships, and beyond that call Jay a friend. Something we must cherish in the ever changing landscapes of marketing. I look forward to watching him grow!
Jay and I have masterminded around LinkedIn Ads for years now, and he's amazing. I always learn from him. I love his experience with the higher ed industry.
I have had the pleasure of working with Jay while in two different roles. Jay is an exceptional partner and someone that brings joy to team spirit meshes.
I had the opportunity to work closely with Jay while we were building out the LinkedIn advertising arm at an early-stage start-up, and he quickly.
I have had the pleasure of working with Jay while in two different roles. Jay is an exceptional partner and someone that brings joy to team spirit meshes.
I met Jay while consulting for an early-stage adtech startup, and it took him almost no time to establish himself as a real thought leader in the space.
Jay is an absolute subject matter expert in B2B paid social both FB and LI. Would - recommend!
What Happens If I Get A GO?
How do I know if LinkedIn Ads are even worth considering?
That's exactly why this exists.
You don't need to figure that out first. Tell me about your business and I'll evaluate whether LinkedIn deserves serious consideration.
How much do I need to spend on LinkedIn Ads?
That's one of the questions I'll help answer.
The amount depends on your audience, goals, offer and what you're trying to accomplish. If I don't think your available budget gives LinkedIn a fair chance, I'll tell you.
What might a LinkedIn lead cost me?
I'll give you a realistic expectation based on your audience, offer and the type of campaign I'd consider.
It isn't a guarantee advertising doesn't work that way but you'll have a much better idea of what you're getting into.
What if my audience is really niche?
That can actually be one of LinkedIn's biggest strengths.
LinkedIn lets you get incredibly specific about who you want to reach.
But there is a point where niche becomes too small to advertise to effectively. That's one of the things I'll look at.
What if I've never run LinkedIn Ads?
Perfect.
I'd much rather help you answer these questions before you start spending.
What if I've already tried LinkedIn Ads and they didn't work?
Tell me what happened.
Previous campaign results can help me determine whether LinkedIn was actually the problem or whether the strategy, audience, offer or execution was.
What if you tell me NOT to run LinkedIn Ads?
Then you may have just saved yourself thousands.
I'll explain why I wouldn't run them so you're not left wondering.
And if I think something needs to change before LinkedIn makes sense, I'll tell you that too.
Are you going to try to sell me consulting?
If I give you a GO and you'd like help executing the strategy, I'll give you the option to talk with me about consulting.
That's it.
You don't have to.
The $117 gets you my recommendation whether you ever work with me again or not.
Is this one of those AI-generated reports?
No.
I can’t stand those its lazy and gives the rest of us a bad rep, I personally review your submission and make the recommendation.
You're not paying $117 for me to paste your answers into ChatGPT and send you whatever comes back. My recs are based on being in the platform for over 8 years.
Can you guarantee LinkedIn Ads will work?
No.
And I'd be very skeptical of anyone who tells you otherwise.
What I can do is evaluate whether your audience, offer, economics, budget and goals give LinkedIn Ads a legitimate chance of being a worthwhile investment.
Here's The Decision.
Before you put money into LinkedIn Ads, these are the questions that decide the outcome.
01 Can I reach my buyers?
02 Is my audience big enough?
03 Is my offer right?
04 How much should I budget?
05 What might leads cost?
06 Does the math work?
07 Would an experienced LinkedIn Ads strategist spend the money?
Find out first.
— The offer
Your LinkedIn
Ads Go / No-Go
$117 ONE - TIME
No retainer. No long-term contract. No BS.
One honest recommendation from someone who's been buying LinkedIn Ads since 2018.
Start your Go / No-Go
$117
Start your Go / No-Go
$117
Start your Go / No-Go
$117
Secure one-time payment. No subscription, no retainer.
“Your satisfaction matters to me. If you don’t feel you’ve received real value, I’ll happily refund your payment within 3 days no questions asked.”
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